Postmodernism in music video:

Media Magazine Theory Drop - Postmodernism

Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions:

1) How does the article define postmodernism in the first page of the article?

-If modernism is beginning to question authority, then postmodernism is making fun of authority to its face. Postmodernism takes this concept of questioning traditional structures, representations and expectations and pushes things a step further.

2) What did media theorist and Semiotician Roland Barthes suggest in his essay 'The Death of the Author'?

-Roland Barthes challenged tradition when he said that a writer’s opinions, intentions or interpretation of their own work are no more valid than anyone else’s. Readers are free to interpret a work however they choose, irrespective of what the creator thinks.

3) What is metatextuality?

-Metatextuality is where a text draws attention to the fact that it is a text. It points to the process of its own creation. 

4) What is the repeated phrase on the cartoon on postmodernism on page 28?

-"Postmodernism is a cultural movement that distrusts all established philosophies and frequently experiments with the medium it is presented in." 

5) How does postmodernism link to media representations and reality?

-It links to how people start to question reality and what it means to be a ‘real’ person with media representation. 

Music video CSPs and postmodernism

Now apply postmodern ideas to our music video CSPs by answering the following questions:

1) How does the music video for Ghost Town incorporate elements of postmodernism?

-The narrative offers an example of bricolage, which is a postmodern take on the 'road movie' but with no destination or quest to complete. 

2) What film genres are alluded to in the music video for Ghost Town? Which scenes in particular created these links?

-There are links to genres like hammer horror, social realism and crime. We can see this through the dim lit streets and The lighting (underlighting) colour and camerawork create references to these film genres. 

3) How does Old Town Road use postmodern elements in its music video?

-The merge of rap and country genre together.

4) How does the Old Town Road music video reflect technological convergence and modern digital culture?  

-The song became famous once it was used on TikTok.

5) What do YOU think Lil Nas X was trying to say about reality and American culture in the music video for Old Town Road?

-I think he was trying to show people the racism that black cowboys went though although 25% of cowboy in the 1800's were also black.

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