Introduction to Radio

BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

-It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

-3% of under-35s use the iPlayer catch-up radio app.

3) What is BBC Sounds?

-BBC Sounds is a walled garden streaming media and audio download service from the BBC that includes live radio broadcasts, audio on demand, and podcasts.

4) How do audiences listen to radio content in the digital age?

-People listen to radio through Spotify.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

-He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?

-“The world in which we offer this amazing idea called the BBC has changed exponentially over nearly a century and particularly in the last decade,” he says. “And because the BBC is really important and valued by licence fee [payers] it’s got to continue to be relevant.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

-"The big idea is that you download the app and then go to BBC Sounds for anything audio (apart from long-form audio books). Music, news, drama, documentaries, true crime, comedy – if you want it in your ears, you start with the orange button. The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists."

8) How does it link to BBC Radio?

-The app lets you click through to any live BBC radio station.

9) What are the criticisms of the BBC Sounds app?

-Sounds is easy to use, though I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. (Looking for the new 5 Live podcast about the Waco siege, I typed in “5 Live Waco”, but only got old programmes). My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10. The BBC has thousands of amazing audio programmes!

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

-Beyond Today
-End of Days

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