Coursework: Statement of Intent

 -Music video:Hello by Adele

-Title:Dionne-Hello

-Genre:Soul-Pop

-Sponsorship:Vans


-Concept/ Media Language


My music video for "Hello" by Adele uses a powerful combination of visual storytelling and media language to convey themes of nostalgia, heartbreak, and longing. The video opens with an establishing shot, The use of muted colours and soft lighting creates a melancholic atmosphere, reflecting the song's themes of regret and yearning. As the video progresses, the imagery shifts between Adele in various settings—such as an empty house symbolising isolation and the weight of memories. The cinematography, featuring slow-motion shots and framing that emphasises Dionne's expressions, enhances the emotional impact of the lyrics, allowing viewers to connect deeply with her experience. Overall, the media language in "Hello" effectively complements the song's message, making it a poignant exploration of lost love and reflection.


In addition to its emotional depth, the music video for "Hello" employs various cinematic techniques that enhance its narrative. The use of close-ups not only highlights Dionne’s expressive face but also invites viewers to empathise with her feelings of sorrow and regret. The video features a muted colour palette dominated by greys and blues, which reinforces the sombre mood and creates a sense of introspection. 


The transitions between scenes are smooth, often using fades that mirror the passage of time and the lingering nature of memories. The setting of the video, particularly the empty house, serves as a metaphor for lost connections and the remnants of a past relationship. Furthermore, the slow pacing of the visuals aligns with the song's emotional weight, allowing viewers to absorb the gravity of Dionne’s message. The overall composition, combined with Adele's powerful vocal performance, creates a compelling narrative that resonates with anyone who has experienced heartache, making "Hello" a memorable and impactful music video.


-Audience :


My music video primarily targets an audience that resonates with themes of heartbreak and nostalgia, appealing especially to adults and young adults who have experienced similar emotions in their relationships(either with family,friends or partners). The emotional depth of the song and its visuals attract listeners who appreciate heartfelt storytelling and powerful vocal performances. Adele's established fan base, which spans various demographics, is drawn to the authenticity and relatability of her music, making "Hello" a universal anthem for anyone grappling with loss and longing. My music video is targeted toward a psychographic profile that includes individuals who value emotional depth and authenticity in art. This audience likely experiences a strong connection to themes of heartbreak, nostalgia, and personal reflection. Overall, the psychographics of this audience reflect a desire for meaningful content that speaks to their feelings and experiences.



-Representation:


In the music video for "Hello," several representations stand out. My artist will represent vulnerability and emotional depth, as her performance conveys feelings of heartbreak and longing. The abandoned house symbolises lost connections and memories from a past relationship, highlighting themes of isolation. The muted colours, mainly greys and blues, represent sadness and reflection, creating a sombre mood. Close-up shots of Dionne emphasise her emotions, inviting viewers to connect with her feelings of regret. Together, these representations create a powerful visual story about heartache and nostalgia.


My actress will show vulnerability and deep emotions. The empty house represents lost connections from a past relationship. The grey and blue colours create a sad mood, and close-up shots of my actress will highlight her feelings of regret. All these elements work together to tell a strong story about heartbreak and nostalgia.


-Media industries and Digital Convergence:


The music video for "Hello" exemplifies the concept of media industries and digital convergence in several ways.The video was released on YouTube, allowing for global accessibility and engagement, making it easy for people all over the world to watch.This is a big part of how music is shared today. The video combines music and film, making it appealing to fans of both. This blending helps reach more people and encourages sharing on social media. Overall, "Hello" highlights how different media forms connect and change how we experience music today.I will take all this into consideration when advertising my music video.My record company that I would be using is XL Recording, a British Independent record label, to make sure my music video is targeting mainstream audiences.​

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