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Coursework: Statement of Intent

  -Music video:Hello by Adele -Title:Dionne-Hello -Genre:Soul-Pop -Sponsorship:Vans -Concept/ Media Language My music video for "Hello" by Adele uses a powerful combination of visual storytelling and media language to convey themes of nostalgia, heartbreak, and longing. The video opens with an establishing shot, The use of muted colours and soft lighting creates a melancholic atmosphere, reflecting the song's themes of regret and yearning. As the video progresses, the imagery shifts between Adele in various settings—such as an empty house symbolising isolation and the weight of memories. The cinematography, featuring slow-motion shots and framing that emphasises Dionne's expressions, enhances the emotional impact of the lyrics, allowing viewers to connect deeply with her experience. Overall, the media language in "Hello" effectively complements the song's message, making it a poignant exploration of lost love and reflection. In addition to its emotional

'Music video pre-production

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1)  Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The  original example from the summer for music video treatments can be found here . -Three shots, long shot, medium and close up shots.  -Scene 1: Long shot of my actress walking on a road after work, wearing professional clothes and her expression shows she is tired and drained. As she is walking along the road she will be looking down the entire time to create a feeling of emptiness and this shot will be a long shot which will transition into a close up of her face to emphasis her emotions. -Scene 2: She will come to her house after scene 1 and open her door and go straight upstairs to her bedroom where she will get her first flashback and will remember her being in

'Preliminary exercise learner response

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. MEARAJ, Marwa -Lots to credit here – the black and white works perfectly and the initial lip synching to the diary is brilliant. There is the basis for an excellent video here.   - Opening shot has bins very prominent! The black and white does hide it a little but maybe cut in slightly later? -The biggest issue is that editing effectively stops once the diary shot begins – that must be on screen for almost 30 seconds? A music video (even for a slow song) still needs to maintain a sense of pace or movement. -You will need another scene / location / performance element for the full video.  -Needed brand identity of your artist in there – that was part of the brief for the preliminary exercise.   -WWW: -Love the match on action -Nice monochrome -Good angles -Good colour scheme -Good use of zoom on shoe sponsorship -Interesting concept -Good lip syncing  -EBI: -

Preliminary exercise

1) State the  song  you have chosen for your preliminary exercise. -Adele-Hello.  https://youtu.be/BauP0vT8WYo?si=9_l6pYUbgpsiSj7a   2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. -Through The Rain- Mariah Carey: The music video's colour scheme is grey and dull, which I will be using in my own music video to create a sad and empty feeling as that is what the point of my music video is. There are many closeups in the video to show the emotions on the actors and singers face. Toward the end the colour scheme of grey changes to a brighter one the show how far they have come the the pure happiness they feel. -Someone like you- Adele: The setting in the music video is always empty to create a meaning that she feels alone in the world with no one to comfort her. There is a variety of different type of shots to create different meani

Ignite presentation learner response

1) Type up your feedback   in full   including the ratings out of five for each of the categories.  Research (through presentation AND blog)   2 /5 Music video/magazine concept                      3/5 Language: terminology and theory               3 /5 Representations                                           3 /5 Audience and Industry                                   3 /5 Delivery                                                            2/5 Total out of 30                                               16 /30 -Introduction mentions song but not the original artist or concept. -Sponsorship is excellent in terms of how media language would be used to bring it into video but may need to settle on board and make that clearer. -Presentation is quite text heavy and therefore most slides are simply reading the text with back to audience. -I like the magazine element-online and print good to see this aspect addressed. -Industry context good too-mainstream aspect of brief covered -Represent

Summer Project: coursework planning

Summer project tasks 1) Research: music videos You need to write a  150-word close-textual analysis  of  SIX  music videos that will inform your production work. The music videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).  Music videos: Music Video 1: Narrative How is narrative used in the music video and what impact does this have on the audience? Can you apply any narrative theories to the story in the music video? -Through The Rain- Mariah Carey. -This music video tells the tale of a young woman, who goes through hard life events and how she works he way out of them by herself, this links to my music video Hello because in the narrative in my music video is also about a women and how she goes through though life events and how she works her way out of it. The lyrics in both of the songs hold quiet significant meanings because in Hello the lyrics "They say that time's supposed to heal ya, but I ain't don

radio:final index

-Radio:final index -Radio: Intro to radio -Radio: BBC radio 1 newsbeat -Radio: War of the worlds CSP(1938)